The No Asshole rule

If you got your copy of metro this morning, you probably read the interview of Robert Sutton about his book The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't. Searching for it on Google at lunchtime, I came across an interesting commentary by Guy Kawasaki that comes with a beautiful graph showing the number of Google hits returned when you search for a name followed by the word asshole (or arsehole in British English). I'll let you guess in what order come the words lawyer, Paris Hilton and George W. Bush.